Memorial day is diê n viên nam phim khiêu damsupposed to be the day Americans come together to pay respect to the people who've died while serving the country—or, if you're Ivanka Trump, make popsicles.

On Sunday, the Ivanka Trump brand posted a painfully tone deaf tweet just in time for the holiday.

What a better way to honor fallen soldiers than with a nostalgic childhood treat and a little "adult beverage?" (Commence: gentle teeheehees).

Make champagne popsicles this #MemorialDay: https://t.co/1m6ceESqnS

— Ivanka Trump HQ (@IvankaTrumpHQ) May 28, 2017

Of course, Memorial Day also doubles as the start of summer for many in the United States, so it's not exactly surprising—or wrong even—that the brand came up with a recipe. But c'mon, champagne popsicles?

What exactly are you celebrating @IvankaTrumpHQ? @IvankaTrump #memorialday https://t.co/InGkqd8yH9

— VoteVets (@votevets) May 29, 2017

Presidents and their senior advisors are typically expected to post something not horrible on the day. And it felt particularly hypocritical for some that Ivanka, who is a champagne popsicle of a human, posted about drinking such an expensive beverage when her family is proposing massive social service cuts to low income families. Even Trump appears to have let a real adult craft his tweet today.

Today we remember the men and women who made the ultimate sacrifice in serving. Thank you, God bless your families & God bless the USA!

— Donald J. Trump (@realDonaldTrump) May 29, 2017

Is this the moment he became president?

Since joining the White House, Ivanka Trump has chosen to put her company in a trust. Ivanka remains the sole beneficiary of the trust and continues to wield power over the brand. Lawmakers have expressed concern that, given the nature of the trust, it'll be difficult to enforce monitoring.

Concerned about corruption? Oh well. Just grab some of your best girlfriends and champagne popsicle the pain away.