Elon Musk and footing video tubes sexthe companies he runs are no strangers to selling novelty items – remember the Not-a-Flamethrower flamethrower? – but this time Musk has something truly and utterly strange to sell you.

A few days ago, Musk teased a new product that he intends to sell through his tunnel-digging venture, The Boring Company. It's called the Burnt Hair cologne, and we thought it was a joke, but it isn't, because it's now actually available for purchase.

This Tweet is currently unavailable. It might be loading or has been removed.

Advertised as "the essence of repugnant desire," the Burnt Hair cologne is available at a special page on The Boring Company's website. It costs $100 and is selling like hotcakes; according to Musk, 10,000 bottles have already been sold.

This Tweet is currently unavailable. It might be loading or has been removed.

Yes, that's $1 million in Burnt Hair revenue for The Boring Company. And yes, Musk is very aware of the fact that it will make media headlines.

Forgive us for not fully understanding the joke, though. While Musk has a name that's destined for the fragrance business, why Burnt Hair, specifically? Musk says it's an "omnigender" product and that it "doesn't get any more lit than this." Perhaps there's some connection to the Not-a-Flamethrower (which might get your hair burnt if used improperly, or perhaps even properly)?

• Elon Musk says he talked to Apple about iPhone 14's satellite features
• Elon Musk unveils his Tesla robot, and it's at least a robot
• Elon Musk and vape binkies: The 14 best tweets of the week
• Elon Musk's Starlink to provide internet access to both Iran and U.S. school buses
• Here's how you can build your Elon Musk flamethrower, if that's your, uh, 'thing'

In any case, the man has repeatedly proven that he can sell just about anything and make millions out of it.