No,amy ??????? ???????? this is not a repeat: The NRA has gone and done something stupid on social media.

Friday marked the start of Everytown's annual "#WearOrange" campaign to fight gun violence. A huge mixture of celebs and everyday folks jumped on board, many sparked by recent school shootings in Parkland, Florida and Santa Fe, Texas (just to name a few, sadly).

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But that bull in the china shop you hear is the NRA, who couldn't leave well enough alone and stumbled awkwardly into the effort. Not just awkwardly getting in on the efforts but, also trying stunt on Everytown's efforts by claiming the color orange is their colorbecause hunters and sportsmen often wear the color for safety reasons.

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It's not the first time an NRA Twitter gaffe has caused backlash. And it did not go over well at all with Parkland survivors, who were among those who responded with a variety of feelings.

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They were joined by plenty of others who were not amused by the NRA's move.

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It's a hell of a thing to see the NRA get so territorial about a color that they'd perform the walk-into-a-glass-door of social media hashtag activism that was this misguided attempt. But history has taught us time is a flat circle and we're doomed to repeat this same, sad cycle over and over until the end of the universe.