People are sex thú c?c haykind of accustomed to politicians making all sorts of gaffes, but this one beats them all.

While on live TV, international trade secretary Liam Fox denied sending a controversial tweet while a large screen behind him clearly displayed it for everyone to see.

Pretty f*cked up, isn't it?

Watch it yourself:

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"Just for clarification, I didn't send out a tweet," he said, while Sky News' Sophy Ridge pointed to the giant picture of that very tweet.

“Number two, it was taken from a speech I gave a year and a half ago and it was tweeted out by I think The Guardian and it was an incomplete reference in any case," Fox continued unfazed.

“What I said was Britain has…because…Britain has always felt less emotionally attached to the European Union because in our history we had never felt the need to bury the 20th Century in a pan-European project.”

For the record, here's the tweet:

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