Now this is novel lucah mak dan anakkua story that'll make you go "wow."

Fans of the Owen Wilson meme gathered in Federation Square in Melbourne, Australia on Monday afternoon, as part of an event organised by a Facebook page called Owen Wilson Wowposting.

And yep, people really did gather and say "wow" in unison.

For those unfamiliar with the meme, it all has do with how much Wilson says "wow" in his films. The dude really does say the word a lot.

Leading the way was the event's organiser and page creator of Owen Wilson Wowposting, Nic Zoumboulis, who told ABC Radio that he put the whole thing together for the "positivity of a simple wow."

"I get very fixated on doing impressions of people, and Owen Wilson, that iconic voice, I couldn't get past him. People said you need an outlet for this, and led me to makin' a page about him and this whole ridiculous event," he told the radio station.

While it wasn't quite 5,000 attendees, as the Facebook event indicated, there was a lot more people joining together to say "wow" than you'd ever expect.

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Wilson even made a sort of appearance, albeit in sign form. "Live, love, wow" indeed.

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