If the main measurement of a movie poster's success is xem fim s?how much attention it draws to the film in question, then we guess the new poster for the remastered Titanichas to be classed as a winner.

Sort of, anyway.

On Tuesday, Paramount shared a new poster for Titanicto tie in with the movie being released in 4K 3D for its 25th anniversary.

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To describe the reactions to that poster as mixed would be...generous.

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This was the detail everyone kept coming back to: The hair. If you view the full poster image, you'll see what they mean.

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People couldn't get their heads round it.

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So, what exactly is going on here? Is the hair an oversight? A strange Photoshop accident? Or is it actually something more intentional?

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Well, whether it's an arty class metaphor or a strange accident, the poster has certainly got people talking about Titanicagain. So in that sense, at least...a job well done?