A huge buzz is building in Asia as the crypto market prepares for Poodlana—a new presale launching on the 17th July on the Solana blockchain.

Poodlana has rapidly gained a viral following, with over 15k enthusiasts already following the presale on X, amassed in just a couple of weeks before the token, POODL, has even launched. Asian investors make up a significant portion of this cohort, and appear ready to pile in when the presale begins.

The meme coin, which describes itself as “The Hermès of Crypto”, appeals to fashionistas as well as crypto connoisseurs, and brings the Asian craze of poodle ownership to the blockchain.